About That Gimmick

     In our last thrilling installment, we considered some of the series postcards which await us out in the world of these non-electronic texts.  We looked at just a few of those which connected their assorted cards through the use of a catch phrase.  There were other artists, however, who used a standard format asContinue reading “About That Gimmick”

Gotta Have a Gimmick

     A couple of weeks ago, we considered briefly a couple of postcard companies which developed distinct lines of cards involving popular songs.  A number of these did their best to present an entire song over a number of cards.  This was part of a marketing strategy which had been bubbling up since the lateContinue reading “Gotta Have a Gimmick”